Learn how to make a fortune with high-profit beauty products!教你玩转暴利的美容产品！

 美容行业算是现在为数不多，还算暴利的行业，我有朋友做了好几年，对这里面的情况是很了解的。

The beauty industry is one of the few industries that is still highly profitable. I have a friend who has been in it for several years and knows the situation very well.

一个行业之所以暴利，只有一个原因，信息不透明，现在一做电商都是打价格战，也正是因为信息太透明了。
There is only one reason why an industry can be extremely profitable: a lack of transparency. Nowadays, e-commerce is all about price wars, precisely because information is too transparent.

首先一定要搞清楚美容行业的上下游。  First and foremost, it's essential to understand the upstream and downstream sectors of the beauty industry.

最上游是供应商，中间是美容店，最下游是客户。  The upstream are suppliers, the middle are beauty salons, and the downstream are customers.

供应商割的是美容店的韭菜，如之前有美容店加盟，收了你加盟费，还给你供货，一次拿货几万，才给你个几折优惠，时不时的给你搞个培训，培训的时候继续推销产品。
Suppliers prey on beauty salons. For example, if a beauty salon previously joined the franchise, they would collect the franchise fee, supply goods to the salon, and only offer a discount for orders of tens of thousands of yuan. They would also provide training sessions from time to time, during which they would continue to push products on the salon.

之前不是有句话嘛，女人创业就是开美容店，所以不要觉得美容店就很高大上，当然了是有高大上的，但更多的是小区楼下，或者就在小区某个楼里面的皮肤管理中心，一个老板又是老板，又是服务员。
There's a saying that goes, "Women start their own businesses by opening beauty salons." So don't think that beauty salons are all high-end. Of course, there are high-end ones, but most are just skin management centers downstairs in residential buildings or inside a building in a residential complex, where one person is both the owner and the employee.

美容店割的是客户的韭菜，产品贵，做项目贵，办卡贵。（当然现在很多小的店也难收高价）
Beauty salons are essentially exploiting their customers by charging exorbitant prices for products, services, and memberships. (Of course, many smaller salons also struggle to charge high prices these days.)

搞清楚了这点，我们再来看我们的生存空间在哪里？  Having figured this out, let's look at where our living space is.

我们的生存空间就在供应商和美容店之间。  Our survival space lies between suppliers and beauty salons.

供应商是希望更多的美容店用他们的产品，很多美容店也在找效果好，而且网上找不到的产品。
The supplier wants more beauty salons to use their products, and many beauty salons are also looking for effective products that cannot be found online.

这里我要插一句，我现在说的是美容院这条线，不是所谓护肤品，护肤品能在网上销售的，价格也基本透明，没机会的，是有一些大牌的高端护肤品很多人也在做，以低价在做，比天猫低，比官网低，但大概率是仿的。市场发展到现在，那些仿的做的是比真的还真。
I need to clarify here that I'm referring to the beauty salon sector, not skincare products. Skincare products sold online are generally transparently priced, so there's no opportunity for that. There are some high-end skincare products from major brands that many people are also selling at low prices—lower than on Tmall and lower than the official websites—but these are most likely counterfeit. The market has evolved to the point where those counterfeits are more convincing than the real thing.

继续，也就是做美容行业供应商的代理。  Continuing on, that is, becoming an agent for suppliers in the beauty industry.

下面这个供应商，产品是从韩国进口的，某个产品的价格如下表。
The supplier below imports its products from South Korea. The price of one of its products is shown in the table below.

这个表是啥意思？  What does this table mean?

就是说给美容店的供货是388元，美容店的零售价格是1360元，某些美容店可能会觉得收这么高比较难，可能也会搭配其他产品或者服务项目，但总的来说，还是比较暴利的。
That means the supply price to beauty salons is 388 yuan, and the retail price at beauty salons is 1360 yuan. Some beauty salons may find it difficult to charge such a high price and may bundle it with other products or services, but overall, it is still quite profitable.

给我们代理的价格多少？  What price will you offer us as agents?

沙龙价的8折，也就是310元。  The salon price is 20% off, which is 310 yuan.

你会说，这也没多少利润啊，一单就不到80元利润。  You might say, "There's not much profit, less than 80 yuan per order."

其实不是这样的，这个388元对美容店是有拿货要求的，比如一次拿几千或者几万。
Actually, that's not the case. The 388 yuan price tag has requirements for beauty salons when purchasing goods, such as purchasing several thousand or tens of thousands of yuan at a time.

而且信息不透明，这些产品是严禁在电商平台销售，网上无处比价。
Moreover, the information is not transparent; these products are strictly prohibited from being sold on e-commerce platforms, and there is nowhere to compare prices online.

这里面其实还是有漏洞的，这个漏洞不是平台漏洞，而是供应商设计的这个制度的漏洞。
There are actually loopholes here. These loopholes are not platform loopholes, but rather loopholes in the system designed by the supplier.

我们代理的下游成了美容店，美容店的下游是客户，但其实我们的下游也可能是客户。
Our downstream customers became beauty salons, and the downstream customers of beauty salons were their customers, but in fact, our downstream customers could also be our customers.

有的客户在美容店做了一次，觉得确实效果挺好的，但又觉得贵，就会到网上去搜，但不允许我们网上销售啊，怎么办？
Some customers have had a treatment at a beauty salon and felt that the effect was really good, but they felt it was too expensive, so they searched online. But we are not allowed to sell online, so what can we do?

留下信息即可。  Simply leave your information.

如小红书发点信息，如我在淘宝上架了，但是没有上图片，只是标题写了这个品牌。
For example, posting information on Xiaohongshu, such as "I've listed it on Taobao, but I haven't uploaded any pictures, I just mention the brand in the title."

找来的基本都是精准的，目标明确，在美容店做过，就是要买这个，一聊天，发图，发现就是这个，价格比美容店低，直接下单。
The people I find are mostly targeted, with clear goals. They've had beauty treatments done at beauty salons and want to buy this product. After chatting and exchanging pictures, I find that this is exactly what they're looking for, and the price is lower than at beauty salons, so they place an order directly.

讲到这里，有人会说，明白了，小红书找个供院线的供应商，找一些类似的品，开始推……
At this point, some might say, "I get it! Xiaohongshu finds a supplier that caters to movie theaters, finds some similar products, and starts promoting them..."

差远了，这还远远不够！  That's far from enough!

上边只是提供了利润还可以的产品，因为信息不透明，所以相对比较暴利，比较长久。
The above only provides products with decent profit margins. Because of the lack of transparency, these products are relatively highly profitable and have a long-term sustainability.

但是我们要知道，只靠推广产品是很难的，引流也难，凭什么美容店就要相信你？
However, we must understand that it is difficult to rely solely on product promotion, and it is also difficult to attract customers. Why should beauty salons trust you?

最好的办法是引入美容仪器，不是家用的，而是店用的，买仪器和买产品的是同一类人，把引流和转化分开。
The best approach is to introduce beauty equipment, not for home use, but for commercial use. The people who buy the equipment and the people who buy the products are the same, thus separating lead generation from conversion.