选择了暴利行业，你就一定能赚钱？ If you choose a profiteering industry, you will definitely be able to make money?

 

一枚硬币有双面，而大多数人看到的都是正面。  A coin has two sides, while most people see the front.

就像咱们走在路旁边，对每天路过的垃圾桶视而不见，或许路过几百次也不曾有一次回眸，乃至发现不了他的存在。
Just like when we walk on the side of the road, turning a blind eye to the trash cans we pass by every day, we may pass by hundreds of times and never look back, and we can't even find his existence.

但同样的路、同样的人，却会对路上出现一秒钟的跑车瞬间吸引、且记忆犹新。
But the same road and the same people will be instantly attracted to and remember the sports car that appears on the road for a second.

就好像每个人在选项目时，许多人只看重他的收益，由于人道的缺点，容易的被日赚5000、年入百万等具有噱头的标题所洗脑。
Just like when everyone chooses a project, many people only value his income, and due to the weakness of human nature, they are easily brainwashed by gimmicks such as earning 5,000 a day and earning millions a year.

绝大多数的人，所重视的点只要：有多暴利？ 其他的一概不问。
The vast majority of people only focus on the following: how profitable is it? Nothing else is asked.

我想说，光这么简略的思考，真的有意义和价值么？  I want to say, is such a simple thinking really meaningful and valuable?

假如搞不清楚背面所需求的条件和本相，自己不肯做出努力，天然得不到自己想要的成果。
If you don't understand the conditions and truth behind it, and you refuse to make efforts, you will naturally not get the results you want.

最后向介绍的人吐一口82年老痰，狠狠骂一句，都是骗子，真这么挣钱还能告知他人？
Finally, he spat out 82-year-old phlegm to the person who introduced him, and scolded him fiercely, they are all liars, and they can tell others if they really make money like this?

所以当他人问我这类问题，我从不做答复。  So when people ask me these kinds of questions, I never answer.

下面来聊聊我对暴利职业的一些看法：
Let's talk about some of my views on the profiteering industry:

1、你所传闻的所谓的暴利职业，许多都是伪暴利
1. Many of the so-called profiteering industries you have heard about are pseudo-profiteering

就像许多人说眼镜店很挣钱，逻辑是这样的，一副500元的眼镜，本钱主只需求几十元到一百元，整整几倍的赢利，这中心得多大的赢利差！
Just like many people say that optical stores are very profitable, the logic is like this, a pair of 500 yuan glasses, the cost owner only needs a few tens of yuan to 100 yuan, a full profit several times, how big a profit difference is in between!

乍一听确实很有道理，但就像我说的，任何的事物都是相对的，避开如销量、人流量、本钱等要素只谈收益的都是耍流氓。
At first glance, it does make sense, but as I said, everything is relative, and those who avoid factors such as sales, traffic, and cost and only talk about profits are playing hooligans.

仍是拿眼镜店举比方，赢利虽然能够翻几倍，但你要租店面。
Take an optical store as an example, although the profit can be multiplied several times, you have to rent a store.

眼镜店的位置一般还要租好点的地段，租金不便宜、设备也不便宜，而且算损耗品，几年就需求更新。
The location of the optical store generally needs to be rented in a better location, the rent is not cheap, the equipment is not cheap, and it is considered a consumable item, and it needs to be updated in a few years.

而且一般的眼镜店销量也比较低，有时一天也卖不出去几副眼镜。
And the sales of general optical stores are also relatively low, and sometimes they can't sell a few pairs of glasses a day.

2、暴利的职业并非整个工业都是暴利的  2. Profiteering industries are not profiteering in the entire industry

比方咱们熟知的假牙是很暴力的，一颗义齿本钱差不多500元，一般的门店能够买到2千元以上，高档的门店能够卖到5千元以上。
For example, the dentures we know are very violent, the cost of a denture is almost 500 yuan, ordinary stores can buy more than 2,000 yuan, and high-end stores can sell for more than 5,000 yuan.

但制造义齿的厂家却连续的关闭，由于原材料和人工的本钱一路的飞涨，加上职业间的竞争日趋激烈，总之，赢利不断跌落。
However, manufacturers of dentures have closed down one after another, because the cost of raw materials and labor has soared, coupled with the increasingly fierce competition between industries, in short, profits have been declining.

所以，一个暴利的职业并非整条工业都是暴利的，真实的暴利，一般都在终究的销售环节。
Therefore, a profiteering industry is not the entire industry is profiteering, and the real profiteering is generally in the final sales link.

3、暴利的生意往往都存在于刚需之中，总是以贩卖救命稻草的方式存在，常用的营销手法是传播焦虑。
3. Profiteering businesses often exist in rigid needs, always in the form of selling life-saving straws, and the commonly used marketing method is to spread anxiety.

生计与繁殖是人类的两大刚需，但凡离这两个刚需越近的工业，所能赚到的钱也就越简单。
Survival and reproduction are the two major needs of human beings, and the closer the industry is to these two needs, the easier it is to make money.

正由于是刚需，所以是不得不面对的问题，受众面也更广，商家关于价格也更有决定权。
Because it is just needed, it is a problem that has to be faced, the audience is wider, and merchants have more decision-making power on prices.

就好像去菜市场去买二斤胡萝卜，有些人能够去讲价讲得和小贩打起来，由于这种东西不是刚需，可有可无，真实不可今天就不吃了，整二斤白菜也挺好。
It's like going to the vegetable market to buy two pounds of carrots, some people can bargain and fight with the vendors, because this kind of thing is not just needed, dispensable, really not good today, the whole two pounds of cabbage is also good.

但听过谁去医院和大夫讲价的么？  But have you ever heard of someone going to the hospital to bargain with the doctor?

即使要价几十万，上百万的医疗费，也甭管去的人有多高的地位，大夫说多少钱就多少钱，谁敢还价试试？
Even if the price is hundreds of thousands, millions of medical expenses, it doesn't matter how high the status of the person goes, the doctor says how much it costs, who dares to bargain?

为什么二者差距这么大？ 由于医院捉住的是紧挨着刚需的生计。
Why is the gap between the two so big? Because the hospital grasps the survival that is just needed.

又好像一些做情感的，逮个做情感拯救的就往死里要价，要完一笔有的乃至还能要第n笔？
It seems that some people who do emotional recovery will ask for a price to death, and some can even ask for the nth amount after completing a sum?

假如放在其他范畴，这种早就不干了，但为什么放到情感范畴，这种现象就许多？（相对而言）
If it is placed in other fields, this kind of work has long since stopped, but why is there so many such phenomena in the emotional field? (Relatively speaking)

由于他捉住了人们关于繁殖方面的刚需，所以许多时分造成了周瑜打黄盖，一个愿打一个愿挨的局势。
Because he grasped people's rigid needs about reproduction, he often caused Zhou Yu to fight Huang Gai, one willing to fight and the other willing to suffer.

越是绝望、无助的集体，他们的消费就越不沉着。  The more desperate and helpless the group, the more irrational their consumption becomes.

离这两条越近，就越简单催生出暴利的生意，毕竟刚需的问题面对的相当于绝地，绝地中伸出的救命稻草，付出再大的代价也要捉住。
The closer you are to these two, the easier it is to give birth to a profitable business, after all, the problem of just need is equivalent to a desperate situation, and the life-saving straw stretched out in a desperate situation must be grasped no matter how big the price is paid.

当然，花开生双面，佛魔一念间。老铁们不要犯法。  Of course, flowers bloom on both sides, and the Buddha and the devil are in one thought. Don't break the law.

4、能持续烧钱砸广告的，基本都是暴利职业
4. Those who can continue to burn money and smash advertisements are basically profiteering industries

以前也写过百度竞价，淘宝直通车等广告，人民币玩家烧钱许多，属于出资的比较多的。
I have also written advertisements such as Baidu bidding and Taobao through trains before, and RMB players burn a lot of money, which belongs to more investment.

这就需求他有满足的赢利来支撑他这笔出资，不然玩不下去。要是连本钱都收不回来，那还玩个锤子？
This requires him to have enough profit to support his investment, otherwise he won't be able to play. If you can't even get the cost back, then play with a hammer?

举几个比方，你肯定看到过类似的付费广告：保险、理财、教育、植发、男科、移民、留学、考研……
To name a few, you must have seen similar paid advertisements: insurance, financial management, education, hair transplant, andrology, immigration, study abroad, postgraduate entrance examination......

这些都是单价很高的关键词，各个都是暴利职业。
These are keywords with high unit prices, and each is a profiteering industry.

在看到任何广告时咱们也能够逆向思维，既然他们敢长期付费投广告，阐明他们有持续稳定的收益跟着。
We can also think backwards when we see any advertisement, since they dare to pay for advertising for a long time, it means that they have continuous and stable income.

上面的职业你也都能够参与，但假如是付费广告的话，重点是怎样卖，触达是问题，毕竟人员比较分散。
You can also participate in the above industries, but if it is paid advertising, the focus is on how to sell, and reaching is a problem, after all, the personnel are relatively scattered.

5、从事暴利职业不代表人人都能挣钱
5. Engaging in a profiteering industry does not mean that everyone can make money

比方在第4点提到的：投放广告卖暴利产品的形式。  For example, mentioned in point 4: the model of advertising and selling profiteering products.

这种形式有一个坏处，尽管渠道会根据智能算法，替你把减肥药推送给想要减肥的人，但由于用户 之前对你并没有任何信任基础，所以她/他忧虑受骗，从而不敢容易下单。
There is a disadvantage of this model, although the platform will push weight loss pills to people who want to lose weight for you according to intelligent algorithms, but because the user did not have any trust base for you before, she/he was afraid of being deceived and did not dare to place an order easily.

因而该形式通常都是货到付款，以此打消用户的顾虑。  Therefore, this model is usually cash on delivery to dispel users' concerns.

但货到付款会有很高的拒签率，对卖家来说，本钱可不止是高额的广告费，还得算上物流、打包成 本，以及物流过程中的损失。
However, cash on delivery will have a high rejection rate, and for sellers, the cost is not only high advertising fees, but also logistics and packaging costs, as well as losses in the logistics process.

终究算下来：假如签收后赚的钱＞总本钱，就能够扩大投放，哪怕投产比是 1 : 1.1。
In the end, if the money earned after signing > the total cost, it can be amplified, even if the production ratio is 1:1.1.

假如签收后赚的钱≤总本钱，相差不大就持续烧钱测验、优化。 
If the money earned after signing ≤ the total cost is not much different, continue to burn money for testing and optimization.

假如真实悬殊太大，就只能抛弃掉。然后换渠道或者换产品，持续烧钱去测。 
If the disparity is too great, you can only give up. Then change the platform or change the product, and continue to burn money to test.

有的人跑通了流程，能赚不少，但更多的人烧着烧着就没法持续下去了。
Some people run through the process and can make a lot of money, but more people can't continue if they burn and burn.

所以即使从事暴利职业，也不是人人都能挣钱，毕竟做生意挣钱，全部看运作。
So even if you are engaged in the profiteering industry, not everyone can make money, after all, doing business to make money depends on the operation.

总结：  Summary:

许多人寻求变化的事物，比方这个究竟能做多久？这个能赚多少钱？永远在寻觅一个更暴利的生意……
Many people pursue change, such as how long can this be done? How much money can you make with this? Always looking for a more profitable business......

我却更喜欢捉住不变的规则，我记得高中时的政治课有一句经济学的价值规则：价格随价值上下波动。
I remember a political class in high school that there was a law of value in economics: prices fluctuate up and down with value.

所以不管什么情况下，发明价值就是在发明价格（收益），能为他人带去的价值越大，所能取得的收益也就越多。
So no matter what the situation, creating value is creating a price (benefit), and the greater the value you can bring to others, the more benefits you can get.